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Launch & Promotion Plan
Aesthetic & Creative Guidelines
“Liquid Dynamite” , Drag Racing Culture
Nitro is the feeling of a drag car at full throttle ; fuel ignites, pressure explodes, and everything happens in one unforgettable moment.
Key associations:
  • Raw horsepower (8,000–11,000+ HP mentality)
  • Explosive acceleration (0–300+ mph in seconds)
  • Short, violent bursts of speed
  • Flames, fuel, pressure, ignition
Brand feeling: Contained chaos. Controlled explosion.
Drag Race Cars
(NOT Circuit Racing)
This is critical.
Nitro must feel like:
  • Straight-line brutality
  • Quarter-mile dominance
  • Burnouts, staging, launch, finish
  • One moment. One run. One outcome
Mental reference:
Drag racing is about time, reaction, and power, not elegance or flow.
“Liquid Dynamite”
(Brand Metaphor)
This phrase should guide all creative decisions.
Liquid
  • Fuel
  • Motion
  • Flowing smoke
  • Flames rolling like fluid
  • Drinks, sauces, molten textures
Dynamite
  • Explosion
  • Impact
  • Shock
  • Sudden ignition
  • Loud visuals, heavy bass moments
Visual Guidelines
1
Visual Language
  • 🔥 Flames (short, aggressive bursts , not campfire)
  • 💨 Tire smoke (thick, rolling, turbulent)
  • ⚙️ Mechanical textures (metal, carbon, heat stains)
  • 🟠 Heat glow (orange, amber, white-hot highlights)
  • ⚡ Sparks, ignitions, pressure releases
2
Motion & Editing Style
Pacing
Drag racing is build → explode → cut.
Recommended structure:
  1. Tension build (idle engine, flickering lights, slow smoke)
  1. Ignition moment (rev, flame, burst)
  1. Immediate payoff (logo, dish, drink, reveal)
  1. Hard cut or smoke-out
Transitions
Best transitions for Nitro:
  • Smoke wipes
  • Flame bursts
  • Light flashes
  • Whip cuts
  • Shock cuts (audio-driven)
3
Graphic Design Guidelines
Typography
  • Bold
  • Condensed
  • Industrial
  • Motorsport-inspired
  • Slight distress or texture encouraged
Text behavior:
  • Appears with impact
  • Shakes slightly
  • Burns in / smokes in
  • Feels “stamped” or “ignited”
Before final export, ask:
  • Does this feel dangerous (but controlled)?
  • Does this feel like drag racing, not motorsport?
  • Does it build tension and then hit hard?
  • Could this moment be described as an ignition?
If the answer is no → revise.